Tarter

Logo Animation

Tarter is one of the nation's leading farm equipment manufacturers. In 2021, my friend Paul Mitchell and his agency, Likemind Co., completely rebuilt the Tarter brand and brought me in to add motion to the new logo.

The challenge with logo animation is always the same: add movement without undermining the design. I delivered a customized animation usable as an intro, end plate, or lower-third bug, a negative-space version for transitions, a simple fade treatment for the wordmark, and a custom color grade LUT as an added bonus. Tarter's brand is still in active use today.