Vine Plant Shop
Brand & Full Service
Vine Plant Shop was Mississippi's first (and, as far as we could tell, only) mobile houseplant boutique — a weekend project my wife and I ran together for a couple of spring and summer seasons.
Most plant shop branding leans hard into greens and earth tones, so I wanted Vine to do something different: a friendly, organic logo mark, simple enough to scale from a business card to shop signage, paired with a bold orange accent color that could hold its own against a sea of green. (There's a reason hunters wear orange in the woods.) The result landed somewhere between clean-and-modern and warm-and-organic — a brand that looked intentional, not homemade.
Full-service meant more than branding: I handled social media and product photography, and — the part I'm proudest of — built the shop itself. I gutted a 6x12' cargo trailer that had already lived two past lives (band gear hauler, then motorcycle trailer) and rebuilt it from the inside out, including the full electrical system, into a working mobile retail space.
