Glidewell

Logo Animation

Glidewell was an exercise lifestyle brand in development — another project that came to me through my friend Paul Mitchell, who designed the brand identity and brought me in to add motion, just like the Tarter rebrand.

A logo for a movement brand ought to move like one, so the animations leaned into momentum while staying simple and usable. I delivered a full set of options: single-color and brand-color logo reveals, plus single-color and brand-color lockup reveals — a system ready for wherever the brand landed.

As it happened, the brand never made it to market — the client shelved the project before launch. The work stands on its own, but it's a good reminder of a truth every creative learns: you can deliver your best, and the business side still gets a vote.