Blue Delta Jeans

Video (Pete Bevacqua)

With high-profile clients, every second counts. This #BDJFamily entry features Pete Bevacqua — then CEO of the PGA of America, now athletic director at Notre Dame — and it came with the tightest window I've worked in: after flying to West Palm Beach, we had exactly one hour to set up, shoot the interview, grab b-roll, and get out.

One hour, one camera, one shot at it. Pete made it easy — a genuinely gracious subject who showed up ready — and the finished piece has him making the case for Blue Delta better than any script could: jeans he wears nearly every day, dressed down with a T-shirt on a flight or dressed up with a blazer, "crazy comfortable" either way. It closes with him saying the series' quiet thesis out loud: proud to be part of the Blue Delta Jean family.

The video ran across Blue Delta's social channels.