Blue Delta Jeans

Video (Ben Napier)

One of my ongoing projects for Blue Delta Jeans is "#BDJFamily," a series spotlighting the brand's clientele. This entry features Ben Napier, star of HGTV's "Home Town." I spent a day with Ben in his shop and around Laurel, Mississippi — the same town his show is built around.

Ben's connection to Blue Delta runs deeper than most: his mother worked in the Blue Delta factory and made his clothes growing up, so wearing the brand as an adult closes a real family loop. From that one day of shooting, I cut four separate 60-90 second videos, each pulling a different thread from the same conversation — his family's history with the brand, the case for American manufacturing that his own show is built on, and the practical demands his work puts on a pair of jeans. Blue Delta ran all four across their social channels.