Tarter

Service: Logo Animation

Tarter is one of the nation’s leading farm equipment manufacturers. In 2021, my friends over at Likemind Co. completely updated the Tarter brand, and they called me in to add some motion to the new logo. The challenge is always to add movement without taking away from the design. I gave them a customized logo animation that can be used as an intro, end plate, or lower third bug. I also provided a negative space animation that can be used as a transition piece. On the Tarter word mark, all that was needed was a simple fade. Know when to keep it simple (that’s what I always say). As a bonus, I also provided them with a custom color grade LUT.