Renasant Bank

Video

Over my years at Mabus Agency, I shot more video for Renasant Bank than for any other client — truly dozens of spots. Most highlighted the businesses of Renasant's own customers, a bank marketing approach that put the spotlight on the people they serve. Others, like this one, were narrative commercials for the bank itself.

This 30-second spot was produced for Renasant's mortgage lending branch in Birmingham, Alabama, and built around something most bank ads skip: a real, named lender. Rather than selling rates, it sells a relationship — contact Melanie, and let her help make that house your home. Josh Mabus directed; I shot the spot, coordinated the voiceover, edited, and delivered the final cut. It ran on broadcast television.